Purpose: To be the role model and to set an example in the production of construction adhesives mortars and premixed plasters by providing optimal standards, as well as strong ties with the community's necessity and demands.

Vision: Becoming the pre-eminent provider in high exclusive products and services that exceed the expectations of the market & our loyal clients.

Mission Statement: We aim to build a long term bond with our clients and customers by providing nothing but the best products by insuring high grade raw materials in order to suffice and adequately overcome any obstacle in our way, through hard work and advanced technology along with innovation.

Core Values: We believe in treating our partners & clients with the utmost respect by providing exceptional visional communication with them to see exactly what is needed to become unified.

Goals: Regional expansion in the field of construction materials and mixed mortars, by developing strong base of key clients. Increase the assets and investments of the company to support the development of products. To maintain an excellent reputation in the field of construction and becoming a key player in the industry.